Customer-oriented work in the beauty industry
The beauty industry is not just about applying make-up, but also about meeting people. In customer-oriented work, you will learn how to communicate professionally, respectfully and clearly with customers. You will learn how to recognize wishes, correctly assess expectations and find out what the other person really needs by asking specific questions. Language is a key aspect of this: technical terms are helpful in the classroom, but can quickly become confusing when talking to customers. You will therefore learn to explain content in a way that is easy to understand without losing your expertise.
One sensitive topic is how to deal with skin blemishes, scars or signs of ageing. Here it is important to remain respectful and empathetic. Instead of emphasizing problems, the focus is on demonstrating ways to accentuate existing beauty. You will practise how to give honest advice without offending and how to give customers a positive feeling .
You will also be given tools for dealing with uncertainty, dissatisfaction or difficult conversational situations : How do I stay calm? How do I formulate feedback in an appreciative way? How do I professionally steer a conversation back to a common solution? This subject strengthens your communication skills and makes you confident in direct contact. You will not only appear as a make-up artist, but also as a person of trust who sees people, takes them seriously and accompanies them professionally.
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