Business self-management
It's not enough to be good at what you do - if you want to be successful in the fitness sector in the long term, you also have to think like an entrepreneur and manage yourself professionally.in this subject, you will learn to understand the fitness market, clearly define your role as a trainer and entrepreneur and build an economically viable business.
You will gain a sound overview of the market structures in the Austrian and international fitness and health sector. You will learn how to realistically assess market opportunities, better understand target groups and strategically develop your own positioning. A special focus is placed on pricing, value argumentation and the professional handling of price pressure and discount requests.
In addition to business fundamentals, the focus is on your personal self-management. You will learn how to clearly formulate goals, set priorities and efficiently divide your time between training, customer care, acquisition and administration. Practical tools and methods will help you to organize your day-to-day work in a structured, stress-reduced and sustainable way.
The course is rounded off with practical tasks, case studies and reflections to help you transfer what you have learned directly into your own coaching business. The aim is to establish yourself not only as a trainer, but also as a self-confident entrepreneur in the market.